Discover Something New


Concept and creation of four digital spots for Swedish e-commerce start-up Tictail.

With a global community growing larger by the day, Tictail is establishing itself as the only marketplace that brings the world’s top emerging brands together for shoppers to discover. The company’s “Discover Something New” campaign consisted of a 30-second brand anthem spot featuring designers from New York, Paris, and Stockholm, followed by a series of 15-second films showcasing the craft and creativity of three individual Tictail brands. Thoughtful styling, copy, and original music helped establish a tone both warm and worldly—and, most importantly, captured the energy and vibrancy of Tictail’s diverse international community.