The Promontory

Identity & Branding

Brand identity, direction, and collateral for Chicago restaurant and music venue The Promontory.

This “hearth to table” style restaurant serves classic and contemporary American food cooked over an open, wood-burning brick fireplace—so it only made sense for its branding to reflect the tools, elements, and processes involved in traditional hearth cooking. To play on the theme of modern classics, we devised a seamless and stylish brand identity system that tells a subtle story about the care and craft that goes into every meal.