Pointer Brand

Identity & Branding

Brand refresh, direction, and collateral for Tennessee clothing company Pointer Brand.

Working closely with owner Jack King, we updated the look and feel of this classic brand, which has been owned and operated by the King family since 1913. Our first priority was to bring awareness to the company while staying true to its founding “made in the USA” values. It’s survived floods, world wars, depressions, recessions, and influence from outsourcing, after all—its rich past deserves to be celebrated.