Identity & Branding

Icon, packaging, and word mark for Brazilian energy drink company Nergia.

Nergia came to us with the goal of bringing clarity and a streamlined look to their brand of low-calorie, all-natural energy drinks. We designed an icon inspired by its primary ingredient, the Amazonian plant guarana; simple, standout packaging that would command attention in a saturated market; and a typography lock-up that would help consumers pronounce the brand’s name correctly (“en-er-gia”).