Identity & Branding

Brand identity, direction and collateral for Chicago restaurant Dusek’s.

Dusek’s, located in Chicago’s celebrated Thalia Hall, only just opened its doors in 2013, but it’s quickly established itself as one of the city’s most talked-about restaurants (and has also received multiple a Michelin stars). Working closely with owner Bruce Finkelman and manager Will Duncan, we devised a branding strategy that would complement the building’s beautiful architecture while paying proper tribute to its original owner, the legendary Chicagoan and fan of the arts, John Dusek.