Tictail S/S 2017 Lookbook


Concept, creative direction, and design for Tictail’s Spring/Summer 2017 lookbook.

Building on the success of its autumn/winter predecessor, this lookbook—created for e-commerce startup Tictail—was designed to highlight the best in seasonal fashion from the platform’s global community of emerging brands. As with the previous book, we worked to establish a visual concept and tone that served an overarching theme; this time, we chose splashy colors and a kitschy beach setting to accentuate the bright, bold clothing shown on its pages.