Identity & Branding
Brand identity, direction, and collateral for Chicago bar Punch House.
Located in the basement of Chicago’s historic Thalia Hall, you can always count on the award-winning Punch House for creative reinventions of punch, amazing large batch cocktails, and a vibe that recalls your weird uncle’s basement . Partnering with local restaurant group 16” On Center, we created a unique identity system that included everything from menus to matches, coasters to kitschy decor. The finishing touch, in keeping with the basement theme: a neon-blue fish tank that’s a nod to punch’s seafaring history.